How to Hire a Good Web Designer – By Jake

How to Hire a Good Web Designer

While searching for the best web designer, make sure the person you’re talking to understands the goals of your business.

When it comes to hiring a quality web designer, you’ll need a basic understanding of how websites work.

Should I Hire a Professional Web Designer?

The internet can either be your best friend or worst nightmare. If you understand internet traffic and have a great website with valuable content, you can grow a business very quickly.

No need to take out a 2cd mortgage to buy a website. Try hiring a freelancer and save almost 75% on your project. You can also use sites like or if you don’t mind hiring people out of town.


Should I Meet With a Web Designer?

Ask if you can meet with them, if they refuse to sit face to face with you, it’s probably a good idea to keep looking. Does the designer have references? Can they show you with data that they have increased profit for companies like yours?

If they’re a WordPress developer, you may ask if they understand PHP or javascript. It pays to do your homework before you spend money. The wrong choice can lead to a gigantic loss.


What Types of Companies Hire Web Designers

If you are a brand, a band, a blogger, writer or business, you’ll need a website.


Where to hire freelance web designers

There are many websites and tools you can use to hire a freelance web designer.  Companies act as a middleman to connect you with web developers all over the world.  hiring online is am excellent option if you don’t mind not meeting face to face with the person managing your website.

  • Upwork
  • Elance
  • Freelancer
  • Craigslist


Are there different types of websites?

Yes, there are many different types of websites with endless functionalities.  Here are just a few examples.

  • Social websites
  • Blog websites
  • Business websites
  • Video streaming websites
  • Writer websites
  • Band websites
  • Event websites
  • E-commerce websites
  • Directory websites
  • Portfolio websites
  • EDU websites (education websites)
  • GOV websites (government websites)


Are Website URLs Permanent

No, when you buy your domain name, you usually register it at a monthly rate x 12 months. You can choose to make the payment per month or pay annually for a discount. If you stop paying for the registration on that domain, you lose the website address. Sometimes you can buy 2-3 years ahead which is always a great plan.

If you haven’t already head over to and look for the domain name you’re interested in.  If it’s not taken, buy it right away.


Do Websites Need An SSL Certificate?

My answer is yes. I have many reasons why I’d recommend encrypting all of the data coming and going from a website. Keeping your customer’s information safe should be your priority as well. The SSL certificate is normally FREE with most hosting providers.  Oh, did I mention that you may also experience a drop in search rankings if you don’t have one?



How Website Hosting Works

Every website you visit has an IP address. For example,’s IP address is 555.55.555.555. The IP address is the location of that server. That server stores the content and images of your website in databases that you normally control through a 3rd party hosting service such as Hostgator, GoDaddy Bluehost etc..

These companies own or control large amounts of servers that they lease out to you in a monthly or yearly payment.



How Do You Get a Website on Google

This is a great question. Google has a very complex algorithm that no one will ever really understand but we do have a good idea of what helps. When trying to get your website on google, you need to understand what Google wants. If you can figure out what Google wants, and format your site to it wants, you’ll have plenty of highly motivated and targeted traffic.



What Does Google Want From Your Website?

So, what does Google want? They want content! You could spend 200 hours studying SEO to come to a very obvious conclusion, just give people quality content that helps answer questions they have.

If you own a painting company your users may be searching for things like “what is the best paint for new homes?” or “how much does interior painting cost?” If you can provide those answers to your audience, you will do just fine with SEO.

My friends over at Backlinko have a great video on how anyone can create super quality content and rank easily for low competitive keywords.



What is Website Design and Development

Front-end development: The code that creates a framework for the site’s appearance (e.g., JavaScript, PHP, jQuery).

Back-end development: Focuses on the server, database, and server-side applications. In short: the ecosystem that keeps your website or dynamic web application running smoothly.


What is a Custom Website Design?

Custom web design is the ability to create a website specifically for particular brands needs. Different scripts can create different functionalities which perform a task that in return help your business in some way.



  • Building a mailing list (Web Form)
  • Booking Appointments (Scheduling Application)
  • Streaming Live Videos (News)
  • Processing Payments for products (E-commerce)
  • Ticketing system (Online Support)
  • Creating Social Sites (Membership Dashboard)


Website User Experience

How your website flows and how user-friendly it plays a critical roll in things like conversion rates and opt-in rates on your website. You should have a clear call to actions that are bright and vibrant such as “Download This Free Guide” or “Stop Losing Money, Get Your FREE Account Today”

Most people are like you and me, they don’t have much patience while searching for answers.  By creating a website with simple navigation and clear call to actions, you’ll have a custom website that can generate leads, make appointments, make sales, and even send you alerts when someone’s reading your blog post.



What is Website Analytics?

The Wikipedia definition for web analytics the measurement, collection, analysis, and reporting of web data for purposes of understanding and optimizing web usage.

My definition is that by having analytics, you are able to know exactly what people do and don’t like about your website. You’ll know the age, gender, locations and other helpful information that will help you improve your conversion rates and get more customers.


Here Are a Few Analytic Programs That Are Free to Use:


Monster Insights (perfect for e-commerce)

MonsterInsights shows you important eCommerce metrics like total revenue, conversion rate, average order value, top products, top referral sources, and more

It adds a dashboard in your website admin area that will give you the top traffic sources that are sending you traffic. It will show the best ranking keywords, pages and much much more!


Google Analytics

This is, of course, my number 1 pick because who knows Google like Google does?



Keep an eye on your success with simple, concise, and mobile-friendly stats.
Get updates on site traffic, successful posts, site searches, and comments, all in real time.


Why Use WordPress For My Website?

WordPress is the big dog on the block. WordPress powers more websites than any other CMS on the planet. It allows you

to easily create, upload, and publish content to the web at lightning speed. It’s also open source, that means that developers from

all over the world are constantly contributing and adding to your websites functionalities. Simply put, you can build almost anything imaginable.


Types Of Web Design Languages



Hypertext Markup Language, a standardized system for tagging text files to achieve font, color, graphics, and hyperlink effects on World Wide Web pages.   It’s how you navigate, read and write.

You can create a <h1> Heading goes here </h1> and even center the heading <center><h1> Heading goes here </h1></center>. You can also create links <a href=””>Michigan Web Design</a> This is how we create structured content and navigate the web. Pretty cool huh?



CSS stands for Cascading Style Sheets and this is how we can change fonts from blue to red or red to purple etc.. You can also

increase the size, type of font and more.



PHP is what fuels WordPress. It originally was an acronym for Personal Home Page, but it now stands for Hypertext Preprocessor. WordPress uses it to build pages and place them together on a server. This language by far is the most important in understanding WordPress.



Programmers created JavaScript so applications could continue to run even after the page loads.  If you hover over an image and it changes colors, this could be Java.


What fonts should I use on my website?

If you wish to choose the font yourself, you can check out some of the following websites. Usually, your web designer will connect your brand to the perfect fonts.

These guys offer more than 150,000 desktop and Web font products for you to preview, purchase and download. You can also learn about new typeface releases and discover typographic tips and techniques.



This is a German-based website that offers amazing fonts selections. It’s really easy to navigate and find what you’re looking for.


Google Fonts

Google Fonts is a library of over 800 licensed fonts, an interactive web directory for browsing the library, and APIs for conveniently using the fonts via CSS and Android.

This website has over 100 authors from all over the world that bring together truly breathtaking fonts.


Adobe Typekit

Typekit Marketplace is a collection of fonts that you can purchase and add to your Typekit account. This is what I would consider top of the line fonts.

There’s really no need to spend days browsing through thousands of font styles. Font Squirrel is an incredible resource for finding free fonts that will spruce up your website.

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